Crafting impactful consumer and recruitment marketing strategies on local and national scales.
Professional Highlights
ENCOMPASS HEALTH
Scaling Enterprise Talent Acquisition for a National Leader in Inpatient Rehabilitation
Partnered on a nationwide recruitment marketing strategy spanning more than 160 inpatient rehabilitation hospitals, integrating Programmatic media, SEM, social, employer branding (EVP), and careers site optimization to strengthen talent acquisition.
Impact of Work: Delivered 52%+ year-over-year CPA reductions across hard-to-fill clinical roles, helped drive more than 120,000 quarter applications, and improved new hospital opening readiness, increasing day-one staffing levels from approximately 65% to 90% through earlier, scalable talent
pipeline development.
COMMUNITY HEALTH SYSTEM
Scaling Applicant Growth for a Regional Healthcare Leader
Executed omnichannel recruitment marketing strategies to support high-volume and specialized healthcare hiring across the Fresno market. By combining Programmatic media, SEM, social, hiring events, relocation campaigns, and tailored creative, the organization strengthened localized candidate engagement while expanding reach into out-of-market talent pools.
Impact of Work: Drove a 49% year-over-year increase in application volume through targeted digital campaigns and integrated hiring event promotion, creating a more consistent pipeline of qualified candidates for critical and hard-to-fill clinical roles.
ACCENTCARE
Driving Enterprise Healthcare Hiring Across Home Health & Hospice
Improved their national recruitment marketing strategy spanning home health, hospice, and personal care services across 32 states and Washington, D.C. By aligning Programmatic media, SEM, social, and remarketing strategies to localized hiring demand and critical clinical roles, the organization strengthened candidate engagement while improving recruitment efficiency at enterprise scale.
Impact of Work: Increased Programmatic apply rates to more than 10% (up from 4–8% prior to partnership), delivered lower CPCs and CPAs across key campaigns, generated more than $50,000 in attributed value through a six-month remarketing pilot, and expanded clinical hiring through highly targeted audience segmentation and localized media investment.
MEMORIAL HERMANN HEALTH SYSTEM
Advancing Clinical Talent Acquisition Across Southeast Texas
Memorial Hermann partnered on an enterprise recruitment marketing strategy supporting one of Southeast Texas' largest health systems, aligning Programmatic media, search, social, analytics, and careers site optimization to strengthen hiring across nursing, therapy, imaging, respiratory care, and other critical clinical roles.
Impact of Work: Established advanced quality reporting and backend benchmarking to optimize Programmatic investment, improve applicant quality, and guide broader paid media expansion across Google, YouTube, Meta, and email. Strategic budget optimization and automated sponsorship enabled scalable support for high-volume and hard-to-fill roles while creating a more efficient, data-driven recruitment infrastructure.
BOLDAGE PACE
Modernizing Talent Acquisition for Multi-State Healthcare Growth
BoldAge PACE transformed its recruitment approach to support rapid expansion across a growing network of care centers in multiple states. By replacing manual job board sponsorship with a scalable Programmatic strategy, the organization streamlined hiring operations, reduced administrative effort, and better aligned recruitment investment with evolving workforce needs.
Impact of Work: Achieved record levels of closed requisitions in three of the first four months following launch while reducing average monthly recruitment spend compared to prior job board investment. The increased efficiency enabled hiring teams to shift focus from routine openings to harder-to-fill clinical roles and staffing for new facility expansions.
BENEVIS
Transforming Dental Recruitment Through Programmatic Media
Benevis scaled recruitment marketing across a decentralized network of dental practices spanning 13 states and Washington, D.C. Through a refined Programmatic framework, role-based bidding strategies, and integrated brand awareness campaigns across Google, Meta, and LinkedIn, recruitment investment was aligned to local market demand while improving candidate quality and hiring efficiency.
Impact of Work: Increased Quality Applicant volume by more than 110% quarter-over-quarter while reducing cost per hire by nearly 20% in Q4 2024. Targeted bidding models and complementary brand campaigns strengthened down-funnel engagement and delivered more efficient hiring outcomes across both clinical and non-clinical roles.
KAISER PERMANENTE
Supporting Workforce Growth Across One of America's Largest Healthcare Systems
Partnered with Kaiser Permanente to support enterprise recruitment marketing initiatives spanning multiple regions, specialties, and workforce segments. Developed scalable advertising strategies across programmatic media, search, social, and employer branding channels to address both ongoing hiring demand and targeted workforce expansion efforts.
Impact of Work: Supported large-scale hiring initiatives across clinical and non-clinical roles, improved recruitment efficiency through data-driven budget allocation, and helped align advertising investment to regional workforce priorities and labor market conditions.
ADVENT HEALTH
Powering Talent Acquisition for New Hospital and Market Expansion
Supported recruitment marketing efforts tied to AdventHealth's continued growth through new hospital openings, facility expansions, and workforce development initiatives. Built multi-channel campaigns designed to generate awareness, attract qualified candidates, and establish employer presence in both existing and emerging markets.
Impact of Work: Helped build talent pipelines ahead of facility openings, supported hiring-event initiatives, and increased employer brand visibility in highly competitive healthcare markets.
U.S. RENAL CARE
Solving Specialized Healthcare Hiring Challenges at National Scale
Supported national recruitment efforts for one of the country's leading dialysis providers, developing targeted hiring strategies across nursing, patient care, operational, and leadership positions. Leveraged workforce analytics and performance data to prioritize investment toward markets and roles with the greatest hiring need.
Impact of Work: Improved recruitment efficiency across specialized healthcare roles, optimized budget allocation through market-level insights, and supported sustainable hiring growth across a broad geographic footprint.
PIEDMONT HEALTHCARE
Building Talent Pipelines for a Growing Healthcare Network
Partnered with Piedmont Healthcare to strengthen recruitment marketing efforts across hospitals, outpatient facilities, and specialty service lines throughout Georgia. Developed integrated advertising strategies focused on increasing visibility among critical healthcare talent segments while maintaining cost-effective applicant acquisition.
Impact of Work: Expanded candidate reach across priority clinical roles, improved campaign performance through role-specific targeting, and supported workforce growth initiatives across multiple markets within the state of Georgia.
TRANSFORMATIONS CARE NETWORK
Scaling Behavioral Health Recruitment During Rapid Growth
Supported recruitment marketing strategy during a period of significant organizational expansion, helping Transformations Care Network attract behavioral health professionals across multiple brands, locations, and specialties. Built scalable advertising frameworks capable of supporting both enterprise-wide hiring goals and localized workforce needs.
Impact of Work: Increased candidate flow across critical behavioral health roles, improved recruitment scalability through structured campaign management, and supported continued organizational growth through more efficient talent acquisition efforts.
MERITUM ENERGY
Modernizing Consumer Marketing Across a Multi-Brand Energy Portfolio
Meritum Energy modernized digital marketing across a decentralized portfolio of propane and energy brands by integrating paid media, website optimization, email marketing, reputation management, and localized lead generation. The strategy improved consumer engagement while creating a more consistent, scalable approach to customer acquisition across multiple regional markets.
Impact of Work: Revitalized more than eight consumer websites, increased inbound lead generation through targeted paid campaigns, and generated over 4,000 customer reviews in a single year—a 1,500% increase year-over-year—significantly strengthening local visibility, brand reputation, and customer engagement.
LG JORDAN OIL CO.
Modernizing Customer Acquisition for a Legacy Home Services Brand
LG Jordan modernized its digital presence to support continued growth in one of North Carolina's fastest-growing residential markets. Through a comprehensive website redesign, SEO optimization, and targeted Google Search campaigns, the company strengthened local visibility while creating a more effective customer acquisition strategy across its core heating and home service offerings.
Impact of Work: Increased organic keyword rankings by more than 430% within six months, generated over $84,000 in new business opportunities during Q3 2022, and more than tripled campaign ROI through conversion-focused search marketing and improved local search performance.
POORE’S PROPANE AND OIL
Scaling Regional Lead Generation Across Fuel & HVAC Services
Poore's Propane and Oil expanded regional customer acquisition through an integrated digital marketing strategy spanning website optimization, paid search, display advertising, and segmented email marketing. By aligning campaigns across propane, heating oil, HVAC, and service plan offerings, the company strengthened lead generation while creating new opportunities for customer retention and account growth.
Impact of Work: Increased new business leads by more than 21% year-over-year in 2022 while expanding inbound lead generation, driving record service plan enrollment and upsell opportunities, and reinforcing the company's position as a leading regional energy provider.
D.R. HORTON HOMES
Elevating Homebuilder Marketing Through Award-Winning Creative
D.R. Horton elevated new home marketing across multiple Northern Virginia communities through an integrated campaign strategy spanning digital, print, direct mail, radio, and grand opening events. By moving beyond traditional pricing-focused advertising and introducing bold, cinematic creative concepts, the brand differentiated itself in a highly competitive housing market while driving community-level buyer engagement.
Impact of Work: Generated consistent new home sales opportunities across multiple communities, with the flagship "Half-Off" campaign earning industry recognition through the 2014 GALA Awards for Best Direct Mail Campaign and Best Radio Advertisement.
VAN METRE HOMES
Elevating Regional Homebuilder Marketing Through Brand & Digital Strategy
Van Metre Homes strengthened regional marketing across the Washington, D.C. metro area through an integrated strategy spanning digital advertising, print, outdoor media, signage, and website modernization. By supporting new community launches and enhancing the consumer experience, the brand expanded regional visibility while creating a stronger foundation for lead generation and home sales.
Impact of Work: Delivered a modern, user-focused website that improved the online homebuying experience, strengthened brand perception, and supported continued lead generation and sales growth across new residential communities.
MARRICK HOMES
Building Social Momentum for a Regional Homebuilder
Marrick Homes expanded its digital presence through a consumer-focused social media strategy built around compelling photography, video, and lifestyle content. By increasing engagement across key platforms, the brand strengthened community awareness, elevated its online presence, and supported new home sales through more effective organic marketing.
Impact of Work: Increased social media followers by nearly 1,900% across Facebook and Instagram while generating more than one million engagements in 2018, significantly expanding brand visibility and creating stronger organic demand than previous outreach efforts.
DISCLAIMER: The client project details displayed on my personal online portfolio are intended solely for demonstrative purposes. Any sensitive or confidential information pertaining to the client, their business operations, or proprietary methodologies has been omitted or altered to maintain confidentiality and protect intellectual property rights. The inclusion of project details or imagery does not imply endorsement or authorization by the client for public disclosure. Furthermore, the views and opinions expressed regarding the projects are solely my own and may not reflect the views of the client or any affiliated parties.